Bassima Mroue is a Lebanese-American entrepreneur with over a decade’s worth of experience working with heavyweights like Nike and Spanx. As a board member of the Sara Blakely Foundation, she is an active supporter of female empowerment — as she so beautifully demonstrates in her 2012 TEDx Portland talk. Passionate for developing purpose-driven brands, inspiring women, and destigmatizing self-care, Bassima calls upon her diverse professional experience to revolutionize the way we approach beauty and wellness from the inside out…because, as she can attest, the revolution begins WITHIN. Diagnosed with endometriosis and living with chronic back pain and finding herself at odds with traditional healing methods, she turned to naturopathy…where her doctor (and now fellow co-founder) suggested she try ingesting collagen for gut healing and pain management. Bassima struggled to find a tasty way to do so…but also found this approach to be life-changing. And so, SkinTē was born: a “perfectionist formula made with collagen peptides, real brewed tea, super herbs, and fizz.” Ya know…a fun way to get your collagen, day-to-day.
Tune in as Bassima shares:
that she was diagnosed with stage 4 endometriosis and chronic back pain
that she was told for 2 years that her pain was all in her head
that she had endometriosis excision surgery — and it was a 5-hour procedure
that stress and lifestyle really contributed to her back pain
that working with one of her SkinTē co-founders, Dr. Amy Bader, to get on an anti-inflammatory diet helped alleviate numerous symptoms — but she still required surgery
how she’s optimized her work-life with her health at the forefront of her mind
her experience with pain suppression — and how it took a doctor to advise her to speak up sooner: “Do not wait for the knife to hit your bone”
how she has operated in corporate environments to liberate her own story of pain and hormonal imbalance
how her illnesses — and Dr. Bader’s patients — inspired them to partner with chef Elizabeth Zieg in creating SkinTē to make collagen ingestion more enjoyable
how collagen has aided in her healing — especially her joints and gut (and the data behind collagen ingestion)
the importance of functional medicine, and how she has accessed it through Parsley Health
how she has learned to see food as medicine
100: SkinTē Founder Bassmina Mroue Talks Endo & Chronic Pain